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Heatmaps

Revisit Heatmaps provide a powerful visual representation of how users interact with your website. By aggregating click data, you can instantly spot which areas grab attention and which are ignored.

Creating Your First Heatmap

  1. Navigate to Heatmaps in the sidebar.
  2. Click the Create Heatmap button.
  3. Enter a descriptive Name (e.g., "Homepage" or "Checkout Flow").
  4. Set the URL Pattern to define which pages to track.

URL Matching Options

  • Exact: Matches the URL exactly (e.g., /pricing).
  • Contains: Matches if the URL contains the text (e.g., product matches /product/123).
  • Starts with: Matches URLs starting with the pattern.
  • Regex: Advanced pattern matching using regular expressions.

Capturing Snapshots

A snapshot is a static image of your page that Revisit overlays data on. You can capture snapshots for Desktop, Tablet, and Mobile devices.

  • Auto-capture: For "Exact" URL patterns, Revisit can automatically capture snapshots for all devices.
  • Manual capture: You can retake snapshots at any time to reflect design changes.
  • Dynamic content: For pages behind login or with dynamic states, you can navigate to the exact state in the capture window before taking the snapshot.

Analyzing User Behavior

Once your heatmap is gathering data, you can analyze it using different views and settings.

Heatmap Types

  • Click: Hotspots where users click.
  • Move: Mouse movement tracking (desktop only).
  • Scroll: Scroll depth and engagement.

Visual Settings

  • Strength: Intensity of the hotspots.
  • Spread: Radius of each point.
  • Opacity: Transparency of the overlay.

Advanced Insights

Revisit goes beyond basic heatmaps with smart frustration detection.

Rage Click Detection

Identifies moments of user frustration where a user rapidly clicks the same area multiple times.

Look for pulsing red circles with exclamation marks.

Dead Click Detection

Highlights clicks on non-interactive elements, helping you find confusing UI components (like images that look like buttons).

Look for gray markers with question marks.

Rankings & Session Replay

Connect quantitative data with qualitative context.

  • Element Rankings: The sidebar lists every clicked element, ranked by popularity. Click any item to highlight it on the heatmap.
  • Session Integration: Click the Play button next to any element in the rankings to see a list of sessions that interacted with it. Watch the replay to understand why they clicked.

Export & Sharing

Need to present your findings? Click the Download icon in the top-right toolbar to export a high-resolution image of your heatmap, preserving all current filters and visual settings.